AgeSuccessfully
Situation
An investor group with an existing health and fitness business wanted to leverage their knowledge of the fitness market and launch a new business platform focused on the Baby Boomer population. CP was retained to research the market and to develop a franchise business model capable of rapid expansion.
Cosgrove Partners Action
CP facilitated a thorough review and analysis the fitness industry to determine the viability, complexity and competitive implications of a boomer fitness business. Upon the completion of the initial research, CP went on to develop and launch the business.
Our process included:
Detailed review and analysis of competitive health and fitness businesses
Interviews with more than 100 potential customers
Facilitated the development of the brand, marketing, website and product/solution
Developed the financial model
Secured select vendors to support the franchise model
Facilitated the development of a premier private labeled nutritional supplement line
Outcome
Upon the conclusion of initial market validation, CP proceeded to develop the launch the business. CP continues to coach and advise franchise operators in the execution of the boomer focused fitness business platform.
