Wallet share is defined as: the percentage of a customer’s spending within a category that’s captured by a given firm. Customers may be very satisfied with your brand and happily recommend it to others—but if they like your competitors just as much (or more), you’re losing sales.
We work with companies to more clearly understand the preferences of their clients and then we help develop compelling programs, brands, and initiatives to grow wallet share.
- When and what to cross sell
- Up sell to customer specific needs
- Expand product lines and assist clients with meaningful purchasing and supply chain efficiencies