Cosgrove Partners | Value Messaging
Cosgrove Partners (CP) is a management consulting firm dedicated to helping business leaders to pursue facts, accomplish objectives and create sustainable results. Founded in 2001, CP has assisted more than 2,000 management and sales professionals and more than 100 companies achieve higher levels of performance.
consulting, management consulting, sales training, executive coaching, marketing, channel strategy, succession planning, branding, technology
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Value Messaging

 

Well-executed marketing programs drive up both revenue and profits. We work with companies to structure such programs carefully to target attractive customer segments, create the desired image and strengthen the brand.

OUR APPROACH

Our work focuses on brand management, including competitive positioning, and the impact that marketing mix and resource allocation have on sales and profits.

As products and services become more difficult to differentiate, branding that cultivates a strong, trusted image can help build a larger, more loyal customer base. Our approach to brand management, marketing mix and resource allocation consistently drives accelerated revenue growth rates.

We begin by mapping the market share and profit position of the client’s brands relative to its competitors.

We then help clients apply that information to manage brand portfolios, from the development of strategy to tactical allocation of resources. We closely integrate marketing campaigns with coherent and persuasive sales tools to enable channel effectiveness and capture market share.