Cosgrove Partners | Customer Acquisition
Cosgrove Partners (CP) is a management consulting firm dedicated to helping business leaders to pursue facts, accomplish objectives and create sustainable results. Founded in 2001, CP has assisted more than 2,000 management and sales professionals and more than 100 companies achieve higher levels of performance.
consulting, management consulting, sales training, executive coaching, marketing, channel strategy, succession planning, branding, technology
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Customer Acquisition

 

Our unique approach, called NexGen Selling, is based on our experience of the best demonstrated practices of more than 100 sales organizations in 6 different industries.

FOCUSED OFFERING

Identify and execute on the highest priority customer segments with products and solutions that are bundled and priced for maximum revenue, retention and renewals.

INTEGRATED TOOL AND PROCEDURES

Develop the right cadence for monitoring the results of customer-facing selling efforts in a timely way, and then reinforce it with effective forecasting, lead generation, back-office technology, support and service.

PERFORMANCE MANAGEMENT

Recruit, develop and retain high-potential sales teams; track key measures of their performance and motivate them with pay and incentives that reward success.

RESOURCE DEPLOYMENT

Develop the right coverage model for each customer segment; assign responsibilities and design territories to maximize the use of resources.

OUR APPROACH

We help drive improvements in productivity and growth beginning with an assessment of a company’s selling system. We then work with a company to develop a pragmatic, actionable implementation schedule that can reliably increase sales without disrupting a company’s current revenue streams.

CUSTOMER SWEET SPOT

Precise focus on your highest-value customers. If the salesforce and channels don’t know which customers are most profitable today or in the future, then any segmentation strategy is futile.

COVERAGE AND CAPACITY

Align the right customers and channels. Technological innovations, maturing markets and more sophisticated buyers have opened a host of routes to the customer. Effective sales organizations choose deliberately, selecting the channel that is most cost effective, yields full revenue potential and ultimately exceeds the expectations of their target customers.

COMPENSATION AND INCENTIVES DESIGN

Align individual success with growth. Most sales executives understand that compensation practices affect their companies’ ability to recruit and retain top talent. Yet surprisingly few design compensation plans to achieve growth targets.

REVENUE ACCELERATION

Stop leaving money on the table. Some of the biggest and fastest profit potential comes from selling more—and smarter—to the current customer base. Two fast ways to boost both the top and bottom lines are to tighten up pricing discipline and to engage in focused cross-selling to the most promising segments.

METRICS AND TRACKING

Measure what matters. Best-performing companies base their rewards on outcomes. Those output metrics are clear and support specific business goals. They are also externally focused and regularly benchmarked.

TOOLS AND SUPPORT

Reps’ time should be spent selling. Mobilizing back-office resources to augment field reps’ efforts is a powerful force multiplier. The best sales organizations therefore measure customer facing time and use internal support to create more.